Definisi Perilaku Konsumen – 3

Consumer Behaviour is important to businesses because by finding put how consumers are likely to behave, a business can decide which consumers are likely to want its products.(D O’Dougherty – R Haynes – M Venter Davies – M O’Connor)

Source: O’Dougherty, 2007. CONSUMER BEHAVIOUR, 1st edition, Pearson Education South Africa

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