Definisi Perilaku Konsumen – 5

Consumer Behavior is defined as the broad spectrum of things that consumers do or experience. In other words, if it has anything to do with consuming things; it is part of consumer behavior. Like all human behavior, the behavior consumers is complicated, ich, and varied. (Thomas C. O’Guinn – Chris T. Allen – Richard J Semenik)

Source: O’Guinn, 2009. Advertising and Integrated Brand Promotion, 5th Edition, South Western Cengage Learning


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