Sesi Video Review : Experimental Design Identification

The fundamental research tool used to help identify causal Relationship in Marketing is experiments. Which of promotional technique is most effective in selling a particular product. Studies in which conditions are controlled so that one or more independent variable(s) can be manipulated to test a hypothesis about a dependent variable. In Experimental Research, Manipulation of A treatment variable (x), followed by observation of response variable (y). Experiment must be designed to control for other variables to establish causal

A BBC-Knowledge documentary aired to the students. There are 6 (six) sessions of experimental results are shown. Then the students to identify the experimental design of each film. The results are as follows:



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